Facing stones, a niche product with a future?

NKS GmbH Demmerle-Beton, 66798 Wallerfangen, Germany

With the lowering or stagnating demand for concrete building materials the industry is currently experiencing massive consolidation. Market share is rarely won by innovation these days as product uniformity prevails. Products are bought in and then protected with inflated prices. This is a common market behaviour for major companies who tolerate operating losses simply to maintain market presence. For many medium- sized companies however it is a market behaviour that causes massive problems.

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NKS GmbH Demmerle-Beton Felsberger Straße 53 · 66798 Wallerfangen, Germany T + 49 6831 6344 · F + 49 6831 60519 nks@nks-demmerle.de · www.nks-demmerle.de Aptus, Fabrica de Pavimentos s.a. Pedra Redonda · P-2475-037 Benedita T +351 262 925060 · F +351 262 925061 www.aptus.pt infocom@aptus.pt

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