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Facing stones, a niche product with a future?

NKS GmbH Demmerle-Beton, 66798 Wallerfangen, Germany


With the lowering or stagnating demand for concrete building materials the industry is currently experiencing massive consolidation. Market share is rarely won by innovation these days as product uniformity prevails. Products are bought in and then protected with inflated prices. This is a common market behaviour for major companies who tolerate operating losses simply to maintain market presence. For many medium- sized companies however it is a market behaviour that causes massive problems.

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NKS GmbH Demmerle-Beton
Felsberger Straße 53 · 66798 Wallerfangen, Germany
T + 49 6831 6344 · F + 49 6831 60519
nks@nks-demmerle.de · www.nks-demmerle.de
Aptus, Fabrica de Pavimentos s.a.
Pedra Redonda · P-2475-037 Benedita
T +351 262 925060 · F +351 262 925061

CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 10 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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