Customer oriented business strategy – Impulse for modern mould construction

Satisfied customers drive the success of modern businesses. This philosophy is valid for smaller producers and multinational concerns equally. For flexible medium-sized companies in the manufacturing industry, customer oriented business strategies can open up extremely promising commercial opportunities. Yet it must not be lost from sight that, with the increasing complexity of the products offered and their worldwide availability, risks relating to the market and the customer also intensify. One German manufacturer, who is in the vanguard of specialised mould manufacturing technology for the concrete block industry, has met this challenge with their new “Kobra Impulse” customer programme.

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