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Strategic Mapping:Looking back / looking forward

National Concrete Masonry Association, Hemdon, Virginia 20171-4662, USA


In 2002, NCMA took a major step towards more effective strategic planning, program implementation, and project evaluation using strategic mapping, which is an intelligence gathering process. The purpose of the effort was to learn and understand, definitively, what’s going on in the minds of internal and external target audiences about NCMA member-manufactured products, and to respond appropriately.

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National Concrete Masonry Association NCMA, 13750 Sunrise Valley Drive, Hemdon, Virginia 20171-4662, USA
T +1 703 7131900, F +1 703 7131910,

CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 10 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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