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Wetcast slabs: addressing customer groups with concrete design

BCR Building Components Rimmele GmbH & Co. KG, 89584 Ehingen, Germany


Wetcast slabs can be manufactured individually in countless variations of size, colour, feel and structure. Via Domo in Ehingen takes advantage of these possibilities in the development of its moulds in order to tailor the design quite specifically to individual customer groups. A special method of analysis, the ‘emotional positioning radar’ helps in the development of final products in such a way that they strongly address a certain customer group and therefore achieve a high probability of purchase.

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BCR Building Components Rimmele GmbH & Co. KG
Röntgenstr. 5
89584 Ehingen, Germany
T + 49 7391 7679080

CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 10 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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