Wetcast slabs: addressing customer groups with concrete design

Wetcast slabs can be manufactured individually in countless variations of size, colour, feel and structure. Via Domo in Ehingen takes advantage of these possibilities in the development of its moulds in order to tailor the design quite specifically to individual customer groups. A special method of analysis, the ‘emotional positioning radar’ helps in the development of final products in such a way that they strongly address a certain customer group and therefore achieve a high probability of purchase.

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