Johannesburg, the host city for ICCX Southern Africa 2009, is the economical hub of Southern Africa and has the most vibrant construction industry of the region. Based on the huge success of previous events in Cape Town (2007) and Sun City (2008), the International Concrete Conference and Exhibition ICCX has become an integrated part of the concrete industry in sub-Saharan Africa and forms the biggest construction fair for concrete technology in this part of the world. The increasing demands for modern concrete technology and manufacturing techniques in Southern Africa are opening up promising markets for overseas suppliers of production equipment and associated branches of the concrete and precast industries. The construction industry in South Africa is largely unaffected by the current worldwide economical crisis and befits mainly from large infrastructural projects planned in the near future.