The Master Builders Solutions® experts have developed a new generation of polymers bringing a significant improvement in the rheological properties of concrete. Advanced concrete mixes often demonstrate a higher viscosity due to their low water contents. Although having a high level of workability, the concrete often appears harsh, sticky and therefore difficult to pump and process. This is especially true for engineering concrete with low water/cement ratios optimized towards having a low environmental impact. To overcome these challenges BASF has developed MasterEase, a new admixture range developed for low-viscosity concrete, and presented this innovation at the ERMCO (European Ready Mix Concrete Organization) Congress in Istanbul, 5th June 2015.