Trade Journals for the Concrete Industry

The United Arab Emirates (UAE) has positioned itself on the International Architecture Map through its landmark developments. The façade of such buildings is of critical importance, as above and beyond its functionalities, it is a statement about the development itself and the values that it represents. In order to achieve distinctive beauty and elegance, Precast Manufacturers are requested to reach new standards in terms of product quality to meet the expectations of their demanding Clients. Using the example of the Dubai Mall, the world’s largest shopping centre, and the Palazzo Versace, the new ultra-luxury hotel by the Versace brand, the challenges faced and overcome by Gulf Precast in such endeavours are evaluated.