CEMBUREAU, BIBM, ERMCO and UEPG joined forces to set up “The Concrete Initiative” to promote the essential role of concrete in creating a sustainable construction sector in Europe. To substantiate arguments of the economic pillar of this promotion, “The Concrete Initiative” commissioned Le BIPE a study on the multiplier effect of concrete in the economy. One relevant means to achieve this goal was to demon- strate the economic and social weight of the industry of cement and concrete.