The dynamic development of spatial and urban planning, as well as increased requirements in the paving product segment in the public and private investment sector forces the producers of concrete materials to prepare new and more creative product offers. Conscious clients expect aesthetic and functional products, but above all products that meet all technical requirements. The modern method for developing innovative products - Design Thinking - allows to provide customers with exactly this kind of solutions. This innovative approach to the creation and implementation of products has been invented at Stanford University in California. The first promoter of the design thinking idea was David M. Kally, the author of IDEO - a leading organization of innovative products. Design Thinking has become a commercially applied tool and the rapid expansion of new thinking into the areas of global business pushed David Kally to set up the Institute of Design at Stanford University. This interdisciplinary design center implements tasks and strategies for many industries and institutions worldwide. A promoter of this method in Europe is the HPI School of Design Thinking in Potsdam.