White cement is regarded as high end and value-adding product, and its use varies from application with aesthetic requirements to structural ones, for both renovation and new build. Even totaling a global market of approx. 18 mlm tons, white cement accounts for less than 1% of the total cement consumption. Cementir Group is a global leading player in White Cement with more than 3 mln tons capacity and production facilities strategically located in four continents. More than 70 countries worldwide are served under the global Aalborg White® brand from production plants in Denmark, Egypt, Malaysia, and China, as well as in the US (in partnership with other companies), with a reliable supply of consistent chemical features, uniform white color and high strengths.