Sustainability is increasingly becoming a competitively decisive criterion and the cement and concrete industry is not immune to this trend. If one looks a little harder for the origin of the term "sustainability", the Brundtland Report from 1987 crops up. In this report with the title "Our Common Future – Unsere gemeinsame Zukunft", the concept of sustainable development is formulated for the first time and defined thus: "Permanent (sustained) development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs". In plain language, this means that we may only consume so much that there is also enough left for future generations to enjoy a good life.
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