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Review

IPHA Sales and Marketing Seminar 2019 in Barcelona


The International Prestressed Hollowcore Association’s (IPHA) two-day Sales and Marketing Seminar was held on October 25 and 26, 2018 at hotel Condes, Barcelona. It was IPHA’s first seminar of this kind and a unique opportunity for the 63 participants from 33 different companies and 19 different countries to listen to interesting lectures and discuss best practices related to sales and marketing of precast hollowcore products.

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CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 12 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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