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Back to the customer! Why too much knowledge of an industry can endanger success


Not all feedback is alike

 


What is especially important for my customers? Any company executive can give two or three answers straight away to this question – especially in the precast component industry. Why these quick answers could even be dangerous for the company’s own future and how to deal with this danger will be discussed in greater detail in this article.

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CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 11 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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