“There's nothing like a challenge to get the best out of yourself”. Talking about challenges is talking about the future but applying measures right now. We are currently experiencing an exceptional situation due to the health emergency caused by the expansion of the Covid-19 virus, which is having multiple side effects at all levels. Some of the consequences have a very direct relationship with greater use of digitization, such as increased teleworking, meetings or online events, or an impressive increase in e-commerce. Perhaps when this situation is overcome, the most noteworthy consequences will be that various avenues of digitization that were already previously being introduced, have accelerated their implementation process.