The International Prestressed Hollowcore Association’s two day Sales and Marketing Seminar took place on October 06 and 07, 2022 at Hotel Condes, Barcelona. It was IPHA’s second seminar of this kind and a unique opportunity for the 47 participants, from 27 different companies and 13 different countries, to listen to interesting lectures from professionals within the industry, and experts from outside, on how one can cope with some of the biggest marketing challenges of today and tomorrow.
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