The Middle East, and specifically GCC countries, is expected to continue to make a significant contribution to the global construction industry in the coming years, with approximately 5,045 on-going building construction projects worth an estimated value of USD 1,820 billion, according to Ventures Middle East onsite project database. Keeping such numbers in mind, it is perhaps not surprising that the demand for concrete has also soared, as the most utilised building material universally. In fact, in Saudi Arabia alone, the Middle East’s biggest construction market at present, demand for concrete is expected to grow at an annual rate of around 23 per cent, according to Ventures Middle East report ‘GCC Construction Industry’ that was commissioned by The Big 5 2011. So, whether it be from an environmental perspective, cost of materials, repair or new technologies, concrete is a firm foundation of all construction conversation. The rate with which construction has grown in the Middle East, and the potential that it still signifies to both regional and international markets, has meant that a growing number of companies have looked to set up operations within the region, or have established business relationships with potential customers there. So much so, that Dubai has now become one of the top 10 business destinations in the world, and has become popular as a regional base for companies operating throughout the Middle East and North Africa. As a result of this, there has been a growing need for platforms upon which companies, suppliers and industry professionals can showcase their services and products, connect with customers and do business.