The only event in the Middle East that is devoted exclusively to concrete
After some detours, the ICCX Middle East has now arrived at its final destination, the Sharjah Expo Centre, where the event will also be organised in the coming years.The Sharjah Expo Centre offers the ideal setting for the first edition of ICCX Middle East on 26/27 November 2017, where an international conference programme and a trade exhibition with more than 100 participating countries from around the world will set new standards in the Middle East.
The ICCX Middle East 2017 is being organised by ad-media GmbH in co-operation with the German Emirati Joint Council for Industry and Commerce (AHK). The preparations began immediately after numerous companies had explicitly requested ad-media GmbH in November 2016 to hold a purely concrete-related event in the Middle East in November 2017. For a period of six months, however, the market swung back and forth between a state of euphoria and uncertainty. The organisation of the desired new event proved to be quite complicated in many ways and unexpected developments often had to be dealt with.
But perhaps all of these detours were necessary in order to finally arrive at a solution that offers the concrete industry absolute planning security.
Organisation of the ICCX Middle East at the Sharjah Expo Centre
The Sharjah Expo Centre is located centrally and can easily be accessed by international and local visitors in particular at trade fair times. The exhibition space leaves a lot of room for the development of the event in the years to come and, to underline the aforementioned planning security, the dates for the ICCX Middle East events are already reserved for the coming years.