The recipe for success of each ICCX is the combination of conference and accompanying trade exhibition. At the ICCX Russia 2011 the exhibiting companies were offered the additional possibility to present their own products and solutions by means of short presentations within the context of the so-called Industry Concept. At the ICCX Russia 2012 the Industry Concept will be offered again, but this time in a new form. Instead of lectures, company videos of the exhibitors will be shown in the small conference room. Instead of a single lecture at a fixed time in accordance with the programme schedule, the films from a topical block will be shown several times in a continuous loop. The advantages are obvious. With several repeats, more visitors will be reached and the exhibitors will not have to leave their booths for their presentations as they did last year.