A family success story: “Invisible arms of my father”

Toyota Kohki Co., Ltd., Tokio, 183-0035, Japan

When Eri Toyoda was a little girl, it was rare for her to see her father in the house. He was already at work when she woke up in the morning and was still at work when she went to bed. When her father was meant to be home on Sundays or Holidays, he was called away. Nights were often spent out to dinner with customers rather than at home with the family. It was many years later when Eri genuinely understood what he was doing with his company.

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