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“Renovar o fracasar“ – renew or fail

Masa GmbH, 56626 Andernach, Germany


The Spanish idiom sounds harsh at first glance, but really hits the mark in reflecting the thoughts of Alfredo Cebrian, who opted for an extensive modernisation project at the family-run De La Jara concrete block making plant. A courageous step because although the Spanish economy has been gradually recovering since 2014, end users are still acting with caution. The ongoing domestic political crisis increases uncertainties, resulting in investments often being delayed. De La Jara invested nevertheless and the result is quite impressive.

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Prefabricados De La Jara, S.L.
Ctra. de Motilla, Km 57
16230 Villanueva de la Jara (Cuenca), Spain
T +34 967 498185

Masa GmbH
Masa-Str. 2, 56626 Andernach, Germany
T +49 2632 92920, F +49 2632 929212
info@masa-group.com, www.masa-group.com

CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 10 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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