Successful crisis management has a lot to do with determination. Masa has shown that in the recent months, despite strict worldwide contact restrictions, the connection to customers and trading partners can be advantageously maintained. The online event series “Masa Webinars”, which was launched almost a year ago, contributes to this. Masa experts make their knowledge available in 30 to 45-minute lectures. Since June 2020 a comprehensive exchange of information has been taking place on a wide variety of topics and in several languages. With this format, Masa is taking on a pioneering role in the building materials industry.
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