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Leading the worldwide sales and operations teams Afinitas promotes Daniel Bühler to Global Division

Afinitas is pleased to announce that Daniel Bühler will be assuming the position of Global President of the Afinitas Equipment & Automation Division later this year. In this role, Bühler will be responsible for the HawkeyePedershaab and BFS product lines; overseeing all global sales, service and operations teams.

“With Daniel, we have an internationally experienced and highly recognized industry leader in this key role,” said Brad Schmidgall, Afinitas CEO, who until Bühler’s appointment, will continue to lead the Equipment Division in The Americas. “He knows our company extremely well, is passionate about our customers and industry and has done excellent work transforming sales and operations in Europe. We are certain Daniel will further strengthen our global success.”

Bühler, who most recently served as European President of the Afinitas Equipment & Automation Division, brings nearly 20 years of experience in the infrastructure industry. For more than a decade he was a Managing Director, first at Casagrande company Huette and then, along with Klaus Müller, at BFS GmbH based in Blaubeuren, Germany, which became part of Afinitas in 2017. Bühler also worked in the steel industry for Concast in Switzerland, where he supplied turnkey steel plants, and was later tapped to help build a division for its Udine company in Italy. In addition, he also had a five-year stint in the automotive industry as a sales director.

A native of Switzerland, Bühler speaks three languages and has a degree in mechanical engineering. He currently resides in Udine, Italy, with his wife Barbara and two children, but will be moving to the U.S. later this year. Bühler is an active cyclist and member of the Bastioni Bike Team in Italy.

“Throughout my time at BFS and now at Afinitas I have enjoyed working in an industry with so many talented people,” Bühler said. “This new opportunity allows me to interact regularly with our team members throughout the world to help develop new technologies and bring even more value to our customers and the precast concrete industry.”


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CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 10 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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