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International challenges –international marketing


BIBM, 1050 Brussels, Belgium

 


In modern, united Europe, technical regulations and guideline of all kinds are no longer made in the ‘peace and quiet’ of the national states, but increasingly at European level. These detailed regulations are based on superordinated basic principles of the European Commission. The regulation make sense if they solve superordinated problems in consensus. The flip side of the coin, however, is that unsolved national problems are delegated ‘upstairs’ and become the problems of those for whom the object either doesn’t exist or is unimportant. The above-mentioned regulations in particular are the reason for scepsis in many countries towards ‘Brussels’.

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CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 10 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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