If one or two people had been somewhat sceptical prior to the first ICCX Middle East, these "doubters" were taught a lesson. Even in the days leading up to the event, the high number of pre-registrations sent out a clear and positive signal. The ICCX Middle East, which took place on 26 and 27 November 2017 at the Sharjah Expo Centre, made a barnstorming debut with what turned out in the end to be 950 participants, all from the concrete and precast industry. ICCX, by the way, stands for International Concrete Conference & Exhibition, an event that has been organised throughout the world for many years by ad-media GmbH (publishers of CPI Concrete Plant International). Typical of the ICCX, but a first for the United Arab Emirates region, was the exclusive alignment of the exhibitors and visitors to the concrete and precast industry.