Increasing digitalisation is also affecting supposedly conservative sectors such as the building materials industry. From mid-February 2018, the new online trading platform ecement will bring changes to the cement market. This is also expressly welcomed by the Federal Cartel Office. An anonymous auction process leading up to the conclusion of a transaction results in a fair market price for all parties involved. Not only can customers use the platform to easily find new suppliers but cement suppliers can also gain new customers without additional distribution costs.
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