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About kobra


Kobra Formen GmbH, 08485 Lengenfeld, Germany

From product trend to technology development – an overview


The impetus for new products and further product development frequently comes from practical experience. In the course of their innova- tion activity, companies orient themselves to customer requirements. The goal is development of a product or service that meets the expec- tations of the target group more precisely than the competition’s products. The identification and assessment of customer expectations and the implications of development requirements for the company are central issues that Kobra Formen GmbH also takes into consideration in the course of their research and development activity. The following article deals with this topic on the basis of examples from the concrete products industry and gives insights into Kobra’s innovation management.

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KOBRA Formen GmbH
Plohnbachstraße 1
08485 Lengenfeld, Germany
T +49 37606 3020
F +49 37606 30222
info@kobragroup.com www.kobragroup.com

CPi worldwide journals are trade journals for the concrete and precast concrete industry that are published in 11 different language editions in more than 170 countries. These trade journals, with their practical editorial reporting on research, production and applications, are specifically addressing the decision makers of the concrete and precast concrete industry.

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