More than 40 years of experience in manufacturing concrete roofing tiles was abruptly challenged when a devastating fire broke out in January 2023 at Danish company I·B·F (A/S Ikast Betonvarefabrik). The fire destroyed the tile production facility at the company’s headquarters in Ikast, Denmark, bringing operations to a sudden halt. Fortunately, no lives were lost, and only one employee sustained minor injuries. Yet, from the ashes of the blaze, a transformation began.