The Consumers Concrete story began in 1933 in Kalamazoo, Michigan, as a sand and gravel operation. Gradually, the family business expanded throughout western, south-western and central Michigan to become the region's leading supplier of concrete products and ready-mix concrete. Now run by members of the fourth generation, Consumers Concrete designs, manufactures and markets several ranges of concrete products for construction, public works and landscaping. Production is spread over three manufacturing sites. Consumers also has 20 ready-mix concrete plants in the region. In 2024, the project to modernise the historic Kalamazoo site was launched and management selected Quadra to supply and install the en- tire new production line. As for Quadra, it was in 2017 that the French family business decided to export its know-how to the American market by opening a subsidiary, Quadra USA Inc. The presence of an experienced technical and sales team and an on-site spare parts service have greatly helped it to grow by offering a local, high-quality customer service. Seven years on, the technical solution designed for Consumers reflects Quadra's knowledge of the American market, its expectations and its specific characteristics.