The concrete block industry is changing: Manufacturers worldwide are looking for innovative solutions to optimize their production processes, improve product quality, and at the same time find sustainable alternatives to traditional materials. In recent years, Wasa has significantly expanded its presence in Latin America, further strengthening its position as one of the leading manufacturers of production boards. A particularly successful example of this development is the partnership with Bloquera de Vallarta, a Mexican concrete block producer with locations in Puerto Vallarta and a new plant in León. The successful transition from wooden to plastic production boards in Puerto Vallarta led the company to also choose Wasa’s glass fiber reinforced Wasa Uniplast Ultra for the new plant in León. A crucial role in this partnership was played by Eloy Gonzalez, who, as Wasa’s Spanish-speaking sales agent, closely accompanied the entire process.